What exactly is an internet presence? Just like curb appeal is the way a house looks from the street, internet presence is the way a person or group appears to internet users. It’s the information about you – and your book – that people can access online.
The whole purpose of an internet presence, or any marketing effort for that matter, is to allow potential readers to become familiar with you and your work.
There are a number of different ways to connect with readers (and potential readers) using the internet, and successful authors are able to decide what tools work best for them. Today I’ll give a nickel tour of Blogs, Websites, Newsletters and Twitter. And then I’ll point you at sources who’s information is worth much, much more than five cents.
First – the Author Blog. I mention blogging first, not because it’s the most important, but it’s the area where I have the most experience. Blog is short for web log, and it provides a way for people to share their thoughts with the world. It’s essentially a self-published internet news feed.
So how does a blog help market an author and a book? Ideally, the author will write interesting things that attract and hold the attention of potential readers. These readers then become familiar with the author and seek out their work. The trick, however, is coming up with content. A blog where every post is “Buy My Book” will probably not get many followers.
Looking through the blogs I follow, they tend to be one of three kinds: Slice of life blogs by people I like, slice of life blogs by people in Hawaii (where my novel is set and my heart still resides), and blogs about writing and publishing. Oh, and the one with funny pictures of cats.
I read blogs that give me something – useful information, a personal connection, vicarious experiences, or a smile. The best blogs give me two or three somethings, and do it in an ADD-sized package.
As for me and my blog, the goal is to give you a little bit of each.
One industry blog I read is LDSPublisher. She has a series of posts about author blogging that is extremely helpful, complete with links to even more great information.
Second – the Author Website. You will notice I don’t have one. But not because I don’t think it’s important – I know that a good author website is very important. As I say around here often, “It’s on my to-do list.” My goal is to have one live by the middle of March. (There – now it’s in writing, and I’m accountable to you.)
An author website doesn’t have to be fancy or expensive, but in order to be effective it should be easy – easy to find, easy to navigate, and easy to maintain.
Now, I’ve done some web development in my time, but I’m by no means an expert. However, you are in luck, because it just so happens I know someone who is.
Jordan McCollum (not to be confused with Jordan MacDonald – my book’s main character [I didn't copy the name, I promise!]) is a talented member of my online writing group and an Author Website expert. Over on her blog, she has a series of posts about successful author websites, and gives highly insightful critiques on the websites of several brave volunteers.
Her tremendously valuable advice, along with links to the website critiques, can be found in this free PDF Guide to Aspiring Author Websites. (Believe me – you will want to check out all of her guides – they are great.)
Third – The Author Email Newsletter. As I’ve read authors and agents blog about internet marketing, they all mention Author Email Newsletters as a way to share information with a captive, attentive audience. For a long time, I disregarded this method as a pre-blog phenomenon that wasn’t really relevant any longer.
I now believe I was mistaken. True, newsletters and blogs have much the same goal – share interesting information and a personal connection with readers. And likely, the information shared would be very much the same.
So if an author has a blog, why would they want to have a newsletter, too? The answer, I believe, is that blog readers and newsletter subscribers aren’t necessarily the same people.
Blog reading is an active pursuit – if I want to read what a blogger has to say, I enter their address in my browser, or select a bookmark, or click their name in my blog reader.
Newsletters are more passive – I sign up once, and then on a regular basis, the newsletter comes to me.
My thoughts on email newsletters changed in part due to a guest post by Abel Keogh on Jaime Theler’s blog entitled Email Marketing Tips for Authors. In this post, Abel explains not only the why’s of email marketing, but does a great job at covering the how’s. I encourage you to check it out.
Fourth – Twitter. I confess, I avoided Twitter for a long time – I just didn’t get it. In fact, my twitter account (@writerdc) is less than two weeks old. But in the limited amount of time I’ve had to play with it, I think I finally understand why Twitter is such a big deal. I also understand why 60% of new Twitter users give up after less than a month.
Twitter is essentially like blogging, but with posts 140 characters or less. Just like email newsletters and blogs, Twitter has its own unique reach and a potentially different audience. And the secret to connecting with others on Twitter is also the same: Provide interesting and entertaining content.
While my adventure with Twitter is just beginning, others have become Twitter experts. I now point you back to Jaime Theler’s blog, for this educational and entertaining series of posts on Twitter, and how it can be used as an author tool.
How much do I really need to do? Not everyone has the time to blog every day – and that’s okay. My goal here on the Delusion Blog is to post tri-weekly (although sometimes that’s ‘try weakly’). I think it’s important to be consistent, so that readers know what to expect when they visit.
Twitter and the blogosphere and the internet in general can be a tremendous time suck if you let them. Find a mix of tools and techniques that work for you, and then have fun.


























